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For the record, Ralliart was the name of Mitsubishi's now defunct worldwide rallying effort. While the rooster-tail racing is gone, the name lives on as a performance umbrella under which future performance models will be launched. Think of it as the Mitsubishi version of AMG Mercedes-Benz. Any product with the Ralliart logo will be an indication to shoppers that this is a steroid-enhanced version with more power, better handling and unique visual cues. The hope, of course, is that if the standard model doesn't motivate you to consider the brand, maybe the buffed and flexed version will make you swoon.